Call tracking is dedicating specific phone numbers for each of your marketing campaigns, so that you can measure the effectiveness of each one by knowing which one has generated more inbound calls and customers. This strategy is useful for online and offline marketing campaigns.
You can buy virtual phone numbers and by assigning them to each marketing campaign you can enable a basic call tracking information using Toky. The phone numbers can be used to track calls from AdWords, offline ads and almost every marketing campaign where your phone number is displayed.
You ca learn more about how to get call tracking metrics with Toky in this blog post